Writing, editorial design, film and creative direction. Based in London and open to commissions and collaborations.
A 64-page satirical newspaper catalogue for a fictional AI-generated fashion model, exploring synthetic models, brand voice and digital labour. The project included writing, editorial design, image-making, web and a hotline prototype.
Video satire exploring how companies/governments are increasingly using AI to create “digital doubles” of people. Concept, script, direction and editing by me.
A snippet from my Dior staff training video — a parody of a ’90s VHS training manual used to review the Dior Men's FW26 Menswear collection. Concept, directing, script, editing, and (some) acting by me.
Satirical news site exploring diversity in the fashion industry. Concept, graphics & site by me.
A commercial zine project for British Wool, where I was the editor. I created all the graphic design, commissioned stories, edited all copy and wrote several pieces, including a profile on menswear designer Guy Hills. The zine was launched at Mason & Fifth.
Photozine, direction by me.
Central Saint Martins Court hears the case of The People v. The Moth, held at the British Wool Exchange.
Words on HongJi Yan's graduate womenswear collection.
A conversation with the people managing fashion week's doors, guest lists and hierarchies.
A profile on revolutionary eccentric tweed designer Guy Hills.